#HelmetSelfie Project

Even though football is now officially over until the fall, there are recreational and sports activities all year long that can be safer by wearing a helmet. During the winter months, it’s important to wear helmets while skiing, snowboarding and snowmobiling.



Did you know head and face injuries can be reduced by nearly 50 percent if you wear a helmet? Read the rest of the blog at our new site - https://saveinjuredkids.org/blog/helmetselfie-project/

Fire Safety Saves Kids' Lives by Pamela Elliott

Life-saving fire sprinklers should be more prevalent

While on my flight to speak at a fire safety event, an article caught my attention. It was titled “U.S Requires New Cars to Have Backup Cameras.” My first thought was there must be a huge problem if the National Highway Traffic Safety Administration is requiring new cars to have backup cameras. Then I was somewhat surprised to read that there are nearly 210 backover deaths each year. About a third of those deaths are children, and many of these accidents are caused by parents. The article stated that rear-facing cameras would save between 59 and 69 deaths a year.

By contrast, the United States Fire Administration reports that fire kills 3,400 and injures 17,500 people each year. I was burned as a young child in a house fire. As such, I am acutely aware of the number of people who needlessly die or are injured in fires.

I sat on that flight with many mixed feelings. As a fire safety advocate, I’m excited any time a safety measure that will save even just one life is enacted. However, as a burn survivor, I felt frustrated and angry that similar safety measures haven’t been implemented in homes to prevent fires. What makes me even angrier is that the technology to prevent these deaths and injuries exists—they're called fire sprinklers. It’s taken quite a few decades to install them in new homes at a very slow rate.

NHTSA is to be highly commended and applauded for their public safety efforts. Since its inception, seatbelts have saved 280,000 lives and air bags have saved 28,000 lives. Now another safety device will be added to cars to prevent even more deaths.

Because of my past, I investigated how many children die in fires. I looked at the FEMA report “Fire Risk to Children 2010.” In 2010, 357 children died in fires. That’s about five times more children than those killed in backover deaths annually. The children most likely to die or be injured are newborns through age four -- those who can’t escape by themselves. If those statistics don’t grab at your heartstrings, I don’t know what would.

Anthony Foxx, United States Secretary of Transportation, said in the article, “Safety is our highest priority, and we are committed to protecting the most vulnerable victims of backover accidents—our children and seniors. As a father, I can only imagine how heart-wrenching these types of accidents can be for families, but we hope that today’s rule will serve as a significant step toward reducing these tragic accidents.”

Sometimes when children die in fires, no body is found. I can’t imagine having to bury a child, but I certainly can’t comprehend not having a body to bury. 

According to the FEMA report, 87% of fire-related casualties to children occurred in homes. That’s 87% of 357 children — 310 children who die in their own homes. We have the capability of saving 310 children a year. The technology exists — it’s a scientific fact that fire sprinklers save lives, reduce property loss and decrease injuries.

There’s no way to comprehend the devastating effects of burn trauma unless it happens to you or a family member. Why do we wait for a horrific event that warrants litigation before we’re compelled to change? Unless prevention becomes the highest priority of the fire service and its advocates, we can expect to continue to see these horrific statistics; this makes me very sad and irate at the same time.

I can only hope that comparing these statistics will somehow motivate fellow safety advocates and the fire service to take action. We need to stand united in the message that fire sprinklers save the lives of both citizens and firefighters.

- Pamela Elliott, RN and fire survivor

Cheer the Kids by Austin Dillon

Through my association with the Childress Institute for Pediatric Trauma I’ve had the opportunity to visit some really cool kids at hospitals all across the country. Recently, I teamed up with General Mills and their Cheerios brand to visit Children’s Hospital of Richmond at VCU to bring some cheer to children at the hospital there.

Cheerios is working with artist Justin Helton to design a special Cheer the 3 piece of art, which we presented to the hospital before the race weekend at Richmond International Raceway. After the art presentation, I had the opportunity to present replica, signed prints of the art to some of the children at VCU and visit with them.

That’s the fun part of my job. I love meeting kids and spending time with them. Some of them had a genuine interest in NASCAR, and really wanted to know all about what we do in the garage to make the car go fast. These kids could grow up to be future crew chiefs and engineers in our sport. A childhood injury doesn’t have to prevent you from living a full, productive life.

I’m thankful to my grandfather and grandmother, Richard and Judy Childress, for the work they do with the Childress Institute for Pediatric Trauma. The Institute provides funding and research so that children like the ones I visited in Richmond can have a chance at a normal life, even after traumatic injury.

Hopefully one day we will be cheering for these kids and all that they will accomplish. You can help support the Childress Institute for Pediatric Trauma and obtain your own copy of the Cheer the 3 artwork Justin Helton created on behalf of Cheerios by being one of the first 100 people to make a $3 donation. Visit cheerthe3.org or Cheer the 3 on Facebook and Twitter for more information.

- Austin Dillon, Driver of RCR's No. 3 Cheerios Chevrolet

Child Passenger Safety Week: Research, Register, and Reach Out to Help Others

As the father of a young son, I know the worries that accompany the joys of parenthood.

As a parent you will always worry. But, there will come a day when you can worry less: maybe once you see a son or daughter graduate college, find career success, or get married. And until then, it’s up to us to keep our children safe.

That’s why we’re reaching out directly to parents and to organizations committed to protecting children about car seat safety as part of Child Passenger Safety Week, which runs from September 14-20. We want everyone to know that protecting children means researching the correct car seat, making sure it’s registered so you’re notified of any safety recalls, and -- if you’re as committed to this issue as we are at NHTSA -- to reaching out and spreading the word about car seat safety on social media this week.

Research.

One of the first purchases for any new parent is a car seat. Your child cannot travel safely unless he or she is restrained in a car seat that is appropriate for your child and that has been been properly installed. But how are parents to know what seat is best? With the help of NHTSA’s new Car Seat Finder every parent or caregiver can quickly and easily identify the type of car seat that will best protect your child. Additionally, our Parents Central Page at SaferCar.gov offers lots of other helpful tips for protecting our kids.

Register.

But our responsibilities don’t end with the selection and purchase of the right car seat or booster seat. In order to be informed of any possible safety recalls your car seat must be registered with the manufacturer. Yet far too many fail to register their seats.

As soon as you bring a new car seat home, immediately mail the postage-paid registration car that comes with it. If you can’t find the card, don’t worry; this web page allows you to register your seat online.

Our “SaferCar” app for iOS -- and the new Android version we recently launched -- also offer access to recall information, NHTSA’s 5-Star Safety Ratings, and other helpful information. “Snail mail” also remains a central way to notify Americans of safety recalls, which is why NHTSA recently mandated that all manufacturers use a new, distinctive label on required mailings so that notices aren’t lost among the junk mail.

Reach Out.

If you or your organization wants to help spread the word throughout Child Passenger Safety Week and beyond, we hope you’ll participate in our Twitter chat on September 17. You can follow the chat or participate by using the hashtag #therightseat. You can also enhance your engagement with your followers by using marketing materials we’ve made available to the public at trafficsafetymarketing.gov and sharing brief videos on the topic from our Vine page.

It’s About Keeping Kids Safe in Car Seats

If you want to be sure your car seat or booster seat is safe, or help others protect kids, then remember following steps.

When you hear about a car seat or booster seat recall, be sure to:

·         Find out which models and manufacture dates are involved.

·         Call the manufacturer or visit their Web site for more information and to verify if your car seat or booster seat has been recalled; or

·         Call NHTSA’s toll-free Auto Safety Hotline at 1-888-327-4236.

Before you call, have the following information:

·         Manufacturer’s name

·         Model Name

·         Model Number

·         Date of Manufacture

If your car seat is recalled get it fixed right away.

If you don’t have another car seat or booster seat to use, keep using the recalled seat while you wait for the repair kit—if the recall notice says you can. Using a recalled car seat or booster seat is almost always safer than letting a child ride in just a seat belt. Many problems are minor but some are serious. All problems should be fixed as soon as possible.

The Bottom Line is Our Kids’ Safety.

There will come a day when parents can worry less, but until then, it’s up to us to keep our children safe. 

- By David J.Friedman, Acting Administrator, NHTSA

Recognizing Concussions

USA Today recently brought up the topic, “how do families with concussion concerns pick sports?” Although there is much talk in the news about youth football injuries, many other sports pose injury concerns for parents and athletes. According to Safe Kids Worldwide, soccer players have the same percentage of injuries that are concussions as football players. Soccer player Tori Bellucci told her concussion story earlier this year as part of the White House’s summit on concussions and youth sports. The summit shined a spotlight on the nation’s interest in finding new ways to identify, treat and prevent serious head injuries in youth athletes.

After a successful high school soccer career at Huntington High School, Bellucci was offered a full scholarship to play soccer at Towson, but the physical and emotional effects of multiple concussions made her realize the risks of continuing to competitively play the sport she loves. Tori elected not to play soccer in college after she suffered her fifth concussion.

“It changes the way you think and feel,” Bellucci, 18, said. “I was just like really sad, really kind of desperate type of feeling. I couldn’t do anything because of my head, so I would just be in my room with the shades drawn. I was like, ‘I don’t want to live like this anymore.’”

Unfortunately, the effects of initially unrecognized and repeated concussions meant Bellucci’s dream of playing soccer in college ended, but she continues to work hard to recover and remains active in sports by teaching young children how to play soccer. At the summit, President Obama referenced Bellucci’s experience as an example to other young athletes and parents about the commitment ahead of us to change perceptions and improve outcomes.

Safe Kids reports that every three minutes in the U.S., a child is seen in the emergency department for a concussion, yet 54 percent of athletes admit they have played injured. The CDC has great resources for parents and athletes for preventing, recognizing and treating sports injuries.

Signs of a concussion that coaches, athletic trainers and parents may notice:

·         Appears dazed or stunned

·         Is confused about assignment or position

·         Forgets an instruction

·         Is unsure of game, score, or opponent

·         Moves clumsily

·         Answers questions slowly

·         Loses consciousness (even briefly)

·         Shows mood, behavior, or personality changes

·         Can’t recall events prior to hit or fall

·         Can’t recall events after hit or fall

Symptoms that athletes may report:

·         Headache or “pressure” in head

·         Nausea or vomiting

·         Balance problems or dizziness

·         Double or blurry vision

·         Sensitivity to light

·         Sensitivity to noise

·         Feeling sluggish, hazy, foggy, or groggy

·         Concentration or memory problems

·         Confusion

·         Does not “feel right” or is “feeling down”

For an easy reference, visit the Childress Institute for Pediatric Trauma's easy concussion overview and click the graphic to download and print. For more information and stories from athletes, parents, coaches and athletic trainers, please visit:

• CDC's concussion reference
• CDC's Heads Up program for athletes
  
• CDC's concussion story from a basketball player
  
• A parent's story about concussion in youth athletes
  
• Matthew Gfeller Foundation
  
• Safe Kids' youth sports culture infographic
  
• Safe Kids' sports safety infographic
  
• Safe Kids' Ten Tips for Parents
• USA Today's story on concussions and youth athletes